Visual Content Creator / Brand Designer

Role Objective

Develop and manage all brand visuals in a professional, consistent manner aligned with US/EU standards. Ensure all visuals enhance credibility and support conversion across the website, ads, and social media.

Key Responsibilities

A. Brand Visual Design

• Design visual assets based on existing brand guidelines.
• Create website banners, homepage visuals, and landing page graphics.
• Develop unified templates for Instagram, Facebook, and TikTok (posts, stories, reel covers).
• Design key visuals for marketing campaigns.

B. Product Photography & Editing

• Photograph hair products, packaging, tools, and before–after shots.
• Retouch images to international standards (lighting, color correction, model skin if applicable).
• Ensure images meet global e-commerce requirements (Amazon, Shopify, Meta Ads, etc.).
• Standardize the image library (naming conventions, alt text, sizing).

C. Short-Form Video Production

• Film and edit short videos for ads, TikTok, and Reels (e.g., product showcases, tutorials, unboxing, brand storytelling).
• Trim, add text overlays, and select music suitable for US/EU audiences.

D. Collaboration with the Marketing Team

• Work closely with Google Ads, SEO, and Website Coordinator to deliver visuals that meet technical requirements.
• Design creatives for Google Ads, Meta Ads, and remarketing banners.
• Update and optimize visuals to improve CTR and conversions.

E. Brand Asset Management

• Manage the library of photos, videos, PSD files, and templates (Google Drive, etc.).
• Ensure all online visuals remain consistent with brand identity.